Whiteboard animation videos are one of the trending and effective ways of advertising and storytelling. Not just that! Much more ahead. Yes. You heard it right. It’s the best technique to use rich content with entertaining way too. Explainer videos come under the same category. For any organization, it is very important to showcase the products or services to the audience. So, either it can be for advertising, brand promotion, to reach out to a targeted audience in the market, engaging animated video content is very crucial. Moreover, audience or consumers just love to see videos. Whiteboard animation videos are the perfect choice to explain your products. Marketing analysts said that their online presence has been increased up to 25% rise in the sales!!
Script Writing:
In the whiteboard animation, a series of images are drawn on the screen and the story can be narrated by the third person. Script writing is the initial step and crucial too. It is been the best medium to convey the message in an effective way. Although your script is just five or ten minutes of video, just spend enough time like weeks or months to develop the story precisely. Keep the length of the story in your mind, and try to make it short and optimum. Just surprise your audience with the unexpected twists. Convey your message conversational and add few lines of humour too. !!! Try to write the story in plain English where your target audience can understand easily.
Structure or Pattern
Introduction: Give a great start with a great intro line, so that audience bound to it till the end.
Problem/solution: Just showcase the problem and solution and explain it briefly.
End: After providing the solution, try to request your audience, to call to action button or give the website address.
Character animation:
After you finish the script writing, next focus on characters in the animation. These are what your audience will remember for your service or product. Creative characters with a variety of designs and objects can make them unique in the industry. Capture the data in the side of the game that never run out of it. You may use colors. But, pick your brand color is always recommended.
Drawing Hand:
The main purpose of whiteboard animation is that story is sketching by a hand in the real-time in a quick manner.
Never ever forget to draw a hand in the animation videos. It’s very important in the video. If you miss it, it won’t be a whiteboard animation.
Make it simple and Educational:
Although you’re conveying extreme important information or message to your customers, just try to make it simple and very much interesting. They should feel like it as entertainment and will learn it quickly. Especially educational animation videos in the same manner. In this manner, whiteboard animation videos are so powerful learning tool.
